Many companies make the error of believing that simply distributing a press statement guarantees media coverage. The reality is, most end up in the digital dump, ignored by editors. Frequent pitfalls include focusing on internal terminology instead of a newsworthy story; absent clear calls to act

Deciding among a press release and earned media coverage can be perplexing for companies . While a press release offers direct control over your narrative , it's essentially self-promotion. Reporting – secured through contacting journalists – carries much more authority with your desired demograp